The journey begins:
The most important thing a woman can do is be comfortable in her own skin. It is a powerful place to be in to recognize your beauty and be secure as you are. The power of knowing that as you are, you are a woman and you are beautiful. The reason The Legacy of True Beauty has started this campaign is to remind women of the importance of self-acceptance. As women, we have been told that if we don't fit a particular mold and meet the conventional standards of beauty, there is something flawed about us. This journey will be about re defining what beauty means to the individual women and that there is no right or wrong way, we accept ourselves as we are. I am who I am, I am different and that is something to be celebrated.
In our first campaign Part 1 which was held in South Africa a group of young strong women
in attempt to celebrate their strength and tenacity . Fun, Whimsical & informal , which showed that confidence lives in all of us and sometimes we just need a chance to show it .
Our New Season has just begun and we would like to introduce you our top three leading women who we collaborating with to take part in the #TLOTB shoot slated for the 18th of April 2015 featuring : Randy Nhlamba, Tendai Kambikambi and Rufaro Musodza as they share their experiences and hopes for this campaign.
TENDAI KAMBIKAMBI: started modelling when she was 21yrs old . She entered the 2009 Cosmopolitan model search in Melbourne Australia. She did not win the competition however this gave her the push she needed to pursue modelling”. This experience really sparked her interest in modelling and she later took part in Miss Africa Melbourne, in which she became second runner up .
There have been some challenges as time went on and faced a lot of rejection that there isn't a market for black models in Australia, she hopes that this campaign will bring diversity to the market. “This really left me frustrated because I see Australia (especially Melbourne) as a multicultural country therefore there should be a place for models of all races. I have come to the conclusion that Australian modelling industry hasn't fully embraced diversity. Most of the models I see on catwalks and magazines are usually white and blonde. Australia is a multicultural country and would be nice to see people of different backgrounds being represented in the modelling.”
Randy Nhlamba: shares the same sentiments and hopes that “the industry will embrace everyone as models, all body types, sizes and heights all of it. That it will be the platform to express and embrace and truly celebrate all our uniqueness.”
Rufaro Musodza: who believes that self-acceptance is the most important thing in this business. “We are constantly bombarded with images that hardly speak back to you or at least mirror what you look like or aspire to be. Living in a place where the standard of beauty is predominantly Anglo Saxon, I have over the years grown to accept my look, my curves and the way l carry myself as a young black woman.”
This has helped Rufaro take pride in herself and therefore shaped her self-esteem and worth as a young woman.
She hopes to see more change in the industry and that there is a wide representation of all the beautiful women around us.
Credits : Photography By Michelle G Hunder
With that, we celebrating diverse women, the “Female Factor”. It will celebrate all the things that make us unique and truly amazing women as we are.
I Am Smart.
I have opinions.
I have feelings.
I care. I make a difference.
I matter.
I Am a Woman.
This is going to be exciting, stay tuned:
www.tlotb.co.za
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