Siam Collection was officially launched in 2017 by Johannesburg based designer, Jennifer Girdwood. She was motivated to create a fashion label of her own, a brand that is uniquely South African and one that is full of colour.
The first Spring Summer collection named ‘Fleurs du Feu’ / ‘Fire Of Flowers’ has a distinct point of view and clearly represents the brand’s vision as a whole.
Siam Collection’s distinctive brand presence was inspired by beautiful Thailand. The vibrant colour palette and color combinations used within Thai textiles were the catalyst which brought this brand to life.
The graphic, exuberant nature of South Africa and its traditional fabric prints were a source of further inspiration, which has lead to an exclusive floral print being created. This floral design has been featured in unexpected areas of garments such as jacket and sleeve linings. Siam prides itself in the quality of their garment construction as well as the ability to bring interesting and fiery design to South African women.
All of the garments are designed by Jennifer herself and are 100% produced in South Africa. It has always been her aim to be a part of, and contribute to, the growth of the South African fashion industry.
As it is with all things in life, creating something of one’s own which is meaningful, unique, sustainable and which grows according to one’s vision and definition of success, is an extremely challenging feat.
There are many tests one has to work through on one’s way to launching a business and they are mostly ‘self’ related. Characteristics that will definitely be tested are; patience, ingenuity and creativity, one’s drive and vision, self-belief, determin
The biggest challenge Jennifer has found throughout the launch of her label is the lack of quality industry suppliers and industry support.
In order to overcome all of these challenges one has to be tenacious and pursue solutions. It is very easy to give up and as a result many, many small businesses close their doors.
We are all stronger together and by seeking the advice, expertise and the help of others when it is needed makes all the difference. It is in this arena that Jennifer has found the most difficulty and therefore Siam Collection aims to promote collaboration and support between ambitious women in South Africa and is aiming to be more than just a pretty clothing brand. Projects in the pipeline are intended to grow the brand to be a source of empowerment and support for South African Women.
Siam is the brand for the boss lady, for the women who want to wear something unique and exclusive, for the women with taste and flaire.
THE LEGACY OF TRUE BEAUTY
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